Roman blinds and shades have long been a staple
window covering for their unique style and function.
Veteran instructor Scot Robbins will address the endless
variety of styles for the versatile treatment. Watch
while Scot makes an actual roman shade in the classroom
and shows you quick tips and techniques for
construction. Mounting styles, lift systems and production
techniques will be discussed along with embellishments
such as trims, banding and shaped hems.
Working samples will showcase a variety of styles and
ideas. If you are a beginner or advanced fabricator,
this class will boost your confi dence when working
with roman shades.
Are you looking for a new revenue stream or do you
want to brush up on furniture placement, color and
accessorizing? International award-winning decorator
and redesigner, Suzanne Cox-Hudson, presents this introduction
to the design industry’s hottest niche: redesign.
As seen on HGTV, “Oprah” and in many national
magazines, redesign is a facet of our industry that is
here to stay and offers a lucrative additional revenue
stream for interior designer and window pros. The
class will cover principles and processes of a great
redesign, including arrangement, using accessories,
shopping the home and other sources, and creative
touches for a fabulous result! Finally, Suzanne will
show you how redesign can blend with your existing
design, window fashions, or retail business and help
you stand out from the competition.
Class: Enlighten Your Clients’ Rooms with Window Illusions Instructor: Jeanelle Dech Code: 1C Class Topic: Workroom TrackW Class Level: Beginner to IntermediateB-I Date/Time: Thursday September 25 - 8:35-11:35a.m. - 3hrs.
Examine the importance of window treatments in the
overall transformation of a room. Through a compilation
of works, you will study dramatic examples of optical
illusions created by intelligent window treatment
design. Participate in hands-on activities regarding
contrast, color and proportion, plus learn innovative
fabrication and installation techniques to bring these
ideas to life.
Class: Make Your Slipcovers Fit Like a Glove Instructor: Arlene Fjellman Code: 1D Class Topic: Workroom TrackW Class Level: IntermediateI Date/Time: Thursday September 25 - 8:35-11:35a.m. - 3hrs.
Using the “reverse-pin” technique, slipcover expert
Arlene Fjellman will show you the techniques used to
make tight, form-fi tting slipcovers that will leave your
customers exclaiming, “I don’t believe this is a slipcover!”
From fabric selection to the fi nal stitch, you will
view the making of a complete wing chair slipcover
and be amazed that the professional slipcovers do not
take more time to create. You will also learn lots of
tips, product sources, pricing and marketing advice.
Class: Discover How Manageable Working with QuickBooks Can Be Instructor: Debbie Green Code: 1E Class Topic: Business TrackB Class Level: Intermediate to AdvancedI-A Date/Time: Thursday September 25 - 8:35-11:35a.m. - 3hrs.
Experienced instructor Debbie Green will share with
you the basics of accounting and using QuickBooks.
Learn how to create proposals, make invoices, record
bills from vendors, issue checks, record credit card
charges, reconcile your checkbook and credit card accounts,
create an accurate profi t and loss report and
a job profi tability report. This class is for beginners
or the person who wants to improve their skills. This
class will give attendees the confi dence to get started
using QuickBooks every day!
In this seminar we will learn the time-honored principles
and elements of design; which are the basis
for all great interior design. We will study Proportion
and Scale, Balance, Rhythm, Emphasis and Harmony,
which make up the principles or laws of good design.
We will also study the elements of design: space, shape
and form, mass, line, texture, pattern, light and color.
We will further discuss structural and decorative
design, and how to develop design discernment and
excellence. All these will be related to real interiors
that have become successful through adherence to the
proper execution of the principles and elements of design.
You will experience eye-training in this seminar
that will provide an arsenal of design discrimination
and good taste through the study of revered rules and
application of materials and elements. As an option,
the participant may purchase the 4th edition of the
best-selling “Interiors: An Introduction”.
Pillows have extraordinary power in a room, from
function to style, whether basic or couture. Karen will
cover design and some fabrication techniques. She
will showcase over 30 different pillow styles for you
to see. Bring your camera!
Class: Do’s & Don’ts of Successful Business Communication Instructor: Sally Tucker Code: 1H Class Topic: Business TrackB Class Level: AdvancedA Date/Time: Thursday September 25 - 8:35-11:35a.m. - 3hrs.
Words are your greatest business building assets…The
RIGHT words will: attract attention of new clients, rekindle
past client relationships, position you to close
sales, generate referral business, add pizzazz to design
presentations, work through buying road blocks, help
to create loyal and respectful client relationships.
Confi dent communicators who use spoken and written
words that are carefully selected, timed and presented
as both statements and questions are the most
likely to excel in selling. In a world of information
overload, consumers need us to be masterful at the
art of communicating. This seminar will- • Teach the
foundation steps of all successful communication. •
Introduce 4 types of questions that enhance client dialogue.
• Expand your “designer” vocabulary. • Identify
specifi c “Do’s & Don’ts” with e-mail and other forms
of written communication. • Provide proven effective
scripts to answer the 7 most common objections. Do
your clients see you as a great listener? An expert? A
skilled negotiator? A source of answers and solutions?
They will see you as all of these when you communicate
spontaneously, confidently and with clarity.
Class: Create Customized Fabrics that WOW Your Clients Instructor: Jeanelle Dech Code: 2A Class Topic: Design TrackD Class Level: AdvancedA Date/Time: Thursday September 25 - 2:15-3:45p.m. - 1.5hrs.
Today’s ink-jet technology brings incredible time
savings and customization to workrooms and designers.
The possibilities are endless…from linen stripes
printed to match a client’s paint color to slipcover kits
that take no more than 30 minutes to construct. Imagine
designing a box-pleat valance, specifying the scale
of a motif, the color and size of the contrast inverted
pleats, and having both be printed alternately...motif,
stripe, motif, stripe, motif, stripe, motif....for one-piece
fabrication. You can now even create a private textile
collection exclusively for your own small business.
Join Adaptive TextilesTM founder, Jeanelle Dech, as
she shares the most recent developments in textile
printing. Learn how you can use readily available
graphic design programs to create your own unique
engineered designs.
This seminar is worthwhile for designers and workrooms
alike. A wide variety of popular soft shades will
be shown and several fabrication techniques will be
discussed. You’ll learn to use existing products more
creatively and see new products used to achieve looks
your clients will love. Samples include fl at roman, relaxed
roman, balloon, hobbled, stitch tucked, London,
top down-bottom up, fabric laminated, arched styles
and new designs you may not have seen before. Tips,
tricks of the trade and time-saving techniques will inspire
you to sell more shades!
The classic bed corona has been a focal point in bedroom
ensembles for centuries. The Victorian Age used
these as a status symbol and today they still enhance
our decorating interests. Veteran instructor Scot Robbins
will explore this unique decorating style. Visual
construction techniques will show you simple ways
to build the frame. Attach drapery panels and over valances.
You will learn installation techniques along with
tips for hiding the brackets and ceiling mounted coronas
along with various hardware options for panels.
Different corona shapes and styles will be discussed,
along with tips for detail and construction. This class
will boost your interest and confi dence when working
with the classic bed corona.
Having taught swag classes to hundreds of students
for nearly 10 years, I find the biggest fear among my
students has been in dressing them. This class will cover
some of the more casual styles, where dressing is
only a small part of the process. I will show you some
amazing styles that will startle you with how simply
they are fabricated. One even eliminates the need for
cascades. These will give you some design options that
your competition does not possess.
Class: Increase Your Profit and Save Time with Measuring Solutions Instructor: Debbie Green Code: 3A Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Thursday September 25 - 4:00-5:30p.m. - 1.5hrs.
The foundation for a great design begins with accurate
measurements. Learn measuring tips and techniques
to fabricate soft treatments, hard treatments, cushions,
and bedding. Learn important and necessary questions
to discuss with clients on the job site. See innovative
measuring tools demonstrated that increase accuracy
and save time. Join us for an informative class that will
change the way you measure.
Do you struggle to fi nd ways to set boundaries with clients? Do you feel like you have to justify your prices to
your customers? Do your clients too often dictate how
you operate? Do you over-promise and do more for
clients than you are really getting paid for? The focus
of this class is to help you start the process of restructuring the way you think about your business, money
matters, and the value of your services and products.
Instructor Suzanne Cox-Hudson will present ways to
deal with common dilemmas our clients create for
us. This coach and former counselor will share with
you insights on how to gain new confi dence in yourself
and the benefi ts you bring. She’ll help you create
self-checks and balances to keep you on the profi table,
enjoyable entrepreneurial path. Her goal is to help you
fi nd ways to start giving your pricing and your mindset
a kick in the pants!
Class: Step-by-Step Slipcover Skirts and Closures Instructor: Jeanelle Dech Code: 3C Class Topic: Workroom TrackW Class Level: IntermediateI Date/Time: Thursday September 25 - 4:00-5:30p.m. - 1.5hrs.
Banded skirts that hang beautifully, decorative braid
cord sewn-in without puckering, button closures and
ties are only the beginning. Join veteran slipcover
instructor, Jeanelle Dech, as she demonstrates the
step-by-step construction of classic and innovative
slipcover skirt styles, detailed closures, and embellishments. You will be amazed that these techniques
don’t take more time and you will be inspired to use
these methods for valance fabrication too! Sources for
special tools, adhesives, foam, fabric and lining will
also be shared.
Class: “Help Wanted” Hiring for Success Instructor: Ramon Hardy Code: 3D Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Thursday September 25 - 4:00-5:30p.m. - 1.5hrs.
Whether you are hiring your first employee or one of
many, in this class we will discuss tips on how to increase
your success when recruiting and interviewing
valuable applicants. We will explore where to start,
and what questions need to be asked. We will cover
hiring a seamstress, administrative assistant and or
design consultant.
Class: Deepen Your Knowledge of Interior Design Style: Formal, Traditional, Colonial and Country Styles for Today's Interiors Instructor: Karla Nielson Code: 4A Class Topic: Design TrackD Class Level: Intermediate to AdvancedI-A Date/Time: Thursday September 25 - 2:15-5:15p.m. - 3hrs.
Come into a richly illustrated presentation of interior
design styles that have stood the test of time and never
gone out of style. These period interiors are the basis
for adapted and handsome interiors for today. Through
slides and discussion, we will learn about background
elements, textile colors, patterns, and textures, textile
applications including window treatments, upholstery,
accessories and bedding, and furniture that complete
each of these styles. An option for this seminar is your
own copy of the newly published and well-received
“Interior Textiles: Fabrics, Application and Historic
Style”. You will learn to recognize and understand how
to put together the elements from both formal and informal
historic styles that are still a vibrant part of
today’s interior design marketplace. This understanding
will form a springboard to skill and expertise in
coordinating interior design furnishings.
Class: Taking the Mystery Out of Kingston Patterns Instructor: Ann K. Johnson Code: 4B Class Topic: Workroom TrackW Class Level: Beginner to AdvancedB-A Date/Time: Thursday September 25 - 2:15-5:15p.m. - 3hrs.
Kingston valances can be a bit daunting for many
workrooms. Altering a pattern is problematical because
the bells, tails and swags are connected and
dependent on each other. This class will deconstruct
the Kingston valance into its various parts: the bell
pattern, the tail pattern and the Kingston swag pattern.
We will discuss the attributes of each piece, how
they interconnect on a Kingston valance and how to
draw each pattern to specific proportions. We will
cover two different methods of fi nishing the Kingston
valance and the pattern differences for pole mount
and post mount Kingstons. You will leave this class
with a new appreciation for the beautiful and elegant
Kingston valance and a new confi dence in your ability
to pattern and fabricate it to your own specifications.
In this session you will learn to identify and use basic
power tools including drills, staplers and nail guns,
compressors and saws through hands-on demonstrations.
You will demonstrate knowledge of safety procedures
regarding the use of these tools and be able
to evaluate for your own situations the time and monetary
benefi ts of using power tools. This session covers
the types and sizes (voltage) of drills, circular saws
and compressors, straight and angle cuts using compound miter saws and more using real-life fabrication
situations to execute a design with the tools given.
Class: Twenty-Five Ways To Meet & Exceed Your Clients’ Expectations Instructor: Sally Tucker Code: 4D Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Thursday September 25 - 2:15-5:15p.m. - 3hrs.
Every business needs to keep their existing customers
and fi nd new ones! Clients must have reasons
to remain loyal and continue to choose you over the
many other sources and options they have available!
This seminar will emphasize the service component
of business relationships that will make your clients’
buying experience one that they will embrace over
and over again. You will explore 25 simple, creative
and unique ways to make your customer feel special
enough to keep coming back….even when they know
they can “get it cheaper” down the street!
There are so many different types of bed coverings
and pillow inserts available today, sometimes it can
be overwhelming and diffi cult to choose. Bedding ensembles
should be luxurious yet practical at the same
time. This seminar will give you an overview of bedding
and pillows, as well as design options for dressing
the bed. You’ll learn how to choose the appropriate
products for your clients needs and how to add value
to the sale. Tips and tricks for making oversized bolsters
and attaching dust skirts will also be discussed.
Several samples will be shown, so bring your camera!
Debbie will demo how to create a portfolio through a
slide show and how, by creating a CD from this, will
create a CD that can be used as a great marketing tool.
You will learn how to create a hardbound book portfolio
and more. You will also be given tips on taking
good quality shots.
This class will follow the process – start to finish – on
the making of a London shade and a Relaxed Roman
shade. Options for different styles will be included, as
well as the formula for getting the ends of the London
to be the same length as the center. I fi nd these styles
to be so much more interesting than a balloon shade
or flat roman and I think, by the end of the class, you
will agree.
Do you sit by and wait for a referral to come to you,
or are you willing to take an active role in encouraging
them? It is important to educate your customers that
your success depends on referrals. You will learn: How
and when to ask for a referral, teaching customers to
give referrals, systems to recording testimonials and
more. This lesson will give you the time-tested techniques
to build your business with very little money
and get great results.
Discover simple basics you can act on immediately,
identified and presented by Steven C. Bursten, chairman/
CEO of Exciting Windows! This session is based
on his more than 40 years helping thousands of business owners grow and succeed in a window coverings
business. Understanding how to make a profit is not
an art, it’s a science! When you understand three fundamentals, it becomes simple and clear how to run
a successful business. You will learn the three things
you need to know to increase appointments, he three
things you need to know to increase sales and the three
things you need to know to increase net profit.
Class: Basics of Installation to Improve Your Bottom Line Instructor: Alicia Werner Code: 6A Class Topic: Workroom TrackW Class Level: Beginner to AdvancedB-A Date/Time: Friday September 26 - 10:15-11:45a.m. - 1.5hrs.
Whether you are a workroom or designer, knowing
HOW and WHERE to hang valances and panels will
improve your product and your bottom line. We will
cover: work orders, pricing, dressing draperies and
valances, basics of hardware, what to have in your installation tool kit, proportions, hardware companies,
measuring for rods or panels, stack back for panels,
and clearance on multi-layered treatments.
Class: Latest Trends in Outdoor Décor Instructor: Jeanelle Dech Code: 6B Class Topic: Design TrackD Class Level: IntermediateI Date/Time: Friday September 26 - 10:15-11:45a.m. - 1.5hrs.
Patios and back yards have become an extension of
the home and serve all types of functions from entertaining
to relaxing. Creating beautiful, practical, and
safe outdoor living areas has never been more exciting.
This course is designed to inform you of the latest
trends in custom outdoor decoration with an emphasis
on resources such as outdoor fabrics, mildew resistant
foam, and hardware for umbrellas and roll shades.
Class: Add on Sales and Money with Home Furnishings Instructor: Arlene Fjellman Code: 6C Class Topic: Design TrackD Class Level: Beginner to AdvancedB-A Date/Time: Friday September 26 - 10:15-11:45a.m. - 1.5hrs.
What is wonderful about making home furnishings is
that there is no limit on creativity. You can use your
imagination to its fullest. This class will inspire you
to fi nd all kinds of ways to add on to your traditional
sales with decorative pillows, table runners, placemats,
centerpieces, accessories, even rugs and floor
cloths. When the sale is nearly finished, you can always
have one more g$$d idea. This will add dollars
to your bottom line and a smile to your client’s face.
Explore many new ideas and how to present them.
The key to getting off to a good start with your new
business is to let the world know you exist. Learn the
power of creating a story about your business. Storytelling
will be the key to separating yourself from the
competition. You will learn creating your 10-second
hook, perfecting your 30-second commercial, creating
your marketing strategies and what is your perception
package.
If you really want to grow your business you must promote
it. Learn how a small business can become big
when you want it to. You will learn the profile of your
best customer (their ages, motives, and potential for
buying), discover how to let them know about your
business and how to advertise affordably with words
they want to hear so they will call you when they are
ready to buy. Find out why low-cost advertising is better,
exactly how much to budget for advertising for
your size of business, how to get the money you need
to advertise and the media mix for a small budget.
Class: Benefit from Contemporary Interior Design Style: Modern International, Arts and Crafts, Art Deco, Art Nouveau, Asian Styless Instructor: Karla Nielson Code: 7A Class Topic: Design TrackD Class Level: Beginner to AdvancedB-A Date/Time: Friday September 26 - 8:30-11:30a.m. - 3hrs.
Come and learn about the styles that have made the
20th and 21st century famous. Modern styles are
varied and each contains its own unique look; each
is stunningly handsome when properly executed.
Through richly illustrated slides and discussion, we
will learn about background elements, textile colors,
patterns, and textures, textile applications – window
treatments, upholstery, accessories and bedding, and
furniture that complete each of these styles. An option
for this seminar is your own copy of the newly published
and well-received “Interior Textiles: Fabrics,
Application and Historic Style”. You will gain an understanding of the styles within the modern and contemporary
eras and the Asian styles that have gained
momentum and popularity. This will be a tool for use
in creating cohesive and handsome contemporary interior
design coordination.
Karen and Ramon Hardy B
Ramon and Karen will discuss the 4 stages in business
when transitioning from a one-person workroom to
multiple employees. They will talk about their successes
and challenges along the way. Ramon and Karen
will discuss how they got started from a room over
top of their garage to now in a 24,000 sq. ft. workroom.
You will gain a clear understanding of where you are
in your business and where you want to be.
Class: How to Merge Left Brain Business Skills in a Right Brain Creative World! Instructor: Sally Tucker Code: 7C Class Topic: Business TrackB Class Level: AdvancedA Date/Time: Friday September 26 - 8:30-11:30a.m. - 3hrs.
Let’s face it…most design professionals have an over-developed
right brain and an under-developed left
brain! Simply stated, designing is exciting but running
the business is often a continuous challenge. Transforming
creative talent into profi table dollars requires
integration of skills, structures and systems. This
seminar will provide resources and tools to assist the
“analytic-challenged” to become profi cient as a business
owner in control of business growth…day to day,
month to month and year to year. Seminar participants
will learn to: • Work with realistic goals and step by
step action plans. • Implement a tracking system for
sales and marketing productivity • Interpret sales and
marketing data to know what is REALLY working and
what is not! • Structure schedules for maximum productivity.
• Manage multiple projects with less stress
• Hire, manage, lead and delegate. The concepts and
techniques presented in this seminar, will turn your
struggles into structures and procedures that make
the business more manageable and profitable.
Class: Residential, Commercial and Hospitality Applications for Custom Textiles Instructor: Jeanelle Dech Code: 8A Class Topic: Design TrackD Class Level: Beginner to AdvancedB-A Date/Time: Saturday September 27 - 8:30-10:00a.m. - 1.5hrs.
Today’s digital technology brings incredible time savings
to custom drapery workrooms and interior designers.
The possibilities are endless… from railroaded
stripes for cornices to customized pillow squares with
faux banding. You can even create a private collection
exclusively for your window coverings business. Join
us as we share residential, commercial and hospitality
applications.
Class: Details Make the $Dollar Difference Instructor: Karen Hardy Code: 8B Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Saturday September 27 - 8:30-10:00a.m. - 1.5hrs.
Whether you are designing, fabricating or selling window
fashions, details make the difference. Details are
such a crucial aspect in every part of this industry.
This class is a must if you want to increase your profit
as well as set yourself apart from the competition.
I can’t believe that’s a slipcover! Now you can say it
for parson’s chairs too! This class will focus on design
and construction of a slipcover for the parson’s chair,
as well as resources for materials and furniture for
you to sell to your clients. See how embellishments,
skirt styles, and add-ons can make your chair cover irresistible. We’ll pin the whole cover together and take
pictures of all the details – bring your camera.
Class: Unveiling the Secrets to Becoming an Organized Designer Instructor: Suzanne Cox Hudson Code: 8D Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Saturday September 27 - 8:30-10:00a.m. - 1.5hrs.
Suzanne Cox-Hudson presents this class on how to
take steps toward becoming “the Organized Designer.”
She offers systems, tips, and tools for handling
paperwork, samples, and those essential tools. She
will show you how to make kits to get you through
different kinds of appointments. She will take you on
a “tour” of her studio and identify common roadblocks
to organization we “creative types” often face.
If you had $1,000 to spend on marketing would you
spend it on an ad in a local magazine or taking 15 potential
referral partners out to lunch? We all know the
answer, but we never do it. This session will focus on
the most powerful technique in building a career: networking
and referral building. This session will cover:
creating your 10-second hook and 30-second commercial,
learning effective networking techniques and
building relationships to build your business.
Class: Everything You need to Know about Sales and Management Instructor: Steve Bursten Code: 8F Class Topic: Business TrackB Class Level: Beginner to IntermediateB-I Date/Time: Saturday September 27 - 8:30-10:00a.m. - 1.5hrs.
Learn the secrets of million-dollar sales producers and
why their tips and tricks will double your sales while
giving you twice the time for your family. Find the
products to sell to yield the highest net profit. Learn
how to price at a full profi t and win your customer
regardless of competition. Discover the “comfort levels”
where you optimize your profit and have more
time for yourself. Find out the fi ve different jobs you
are doing (and maybe six) that keep you frazzled and
feeling overwhelmed. Learn when to hire a part time
employee and which one you should hire first.
Class: 3 Methods for the Perfect Sunburst Arches Instructor: Cathy Tucker Code: 9A Class Topic: Workroom TrackW Class Level: IntermediateI Date/Time: Saturday September 27 - 10:15-11:45a.m. - 1.5hrs.
Students in this class will be taught three different
methods of fabricating a gathered sunburst arch. Techniques
will include the rod method, building a frame
and the döfix method. All three will be fabricated during
this class period. Measuring and taking a template
will be shown.
Class: The Best Crash Course in Fabric Coordination-Three Design Schemes Instructor: Jeanelle Dech Code: 9B Class Topic: Design Track
, Encore SessionD, E Class Level: IntermediateI Date/Time: Saturday September 27 - 10:15-11:45a.m. - 1.5hrs.
There are no rules, but with a basic knowledge of the
color wheel and three design schemes, you can learn
the techniques used by decorators to coordinate fabrics
and create beautiful rooms. This “crash course” is a must for anyone beginning to sell fabric, and will
prove equally valuable for design team managers of retail
home furnishings stores. Join us as we touch and
feel a variety of fabric samples and critique photos of
room plans from top designers. Loads of info! Loads
of fun!
Class: Finding Your Way Around the Professional Workroom Instructor: Allison Reid Code: 9C Class Topic: Workroom TrackW Class Level: BeginnerB Date/Time: Saturday September 27 - 10:15-11:45a.m. - 1.5hrs.
This seminar is a must-attend session. You will be able
to identify and use the equipment used in a typical professional
workroom, including: industrial sewing machines,
tables, irons and other tools through hands-on
demonstration. You will be able to demonstrate working
knowledge of safety procedures regarding the use
of the tools discussed in class and also evaluate for
your own situations the time and monetary benefits of
using this equipment.
Underneath all beautiful soft treatments is the bones
and structure that makes it all happen. Experience
hands on examination of how most popular treatments
go together. Bring your camera! You will want
a record of how true professionals create the finished
product.
Following up on leads is one of the most challenging
things we do. Most sales do not occur until after several
attempts to follow up. One of the secrets of getting
your follow-up to pay off is to become systematic
about it, so that each attempt takes as little time as
possible. This session will cover: understanding that
persistence pays off, how to improve your follow-up
skills and creating a follow-up contact system.
Class: Neighborhood Marketing Instructor: Steve Wishnow Code: 9F Class Topic: Business TrackB Class Level: IntermediateI Date/Time: Saturday September 27 - 10:15-11:45a.m. - 1.5hrs.
Use a rifle, not a shotgun. If you call 100 people in the
phone book, chances are not one of them knows about
you and your business! You only need to know the
right target—the one out of 10 homeowners who have
the money and desire to buy. Guess what? They all
live in the same neighborhoods. In this class you will
learn the lifetime value of a customer and why they are
worth the effort, why targeting only 1,000 homes can
double your business, how to create awareness over a
few months and at low cost, how often to advertise to
these homes, the pros and cons of direct mail and why
your customers want to hear from you and how to do
it.
Class: 50 Workroom Tips & Techniques You Can Implement Today! Instructor: Ann K. Johnson Code: 10A Class Topic: Workroom TrackW Class Level: Beginner to AdvancedB-A Date/Time: Saturday September 27 - 8:30-11:30a.m. - 3hrs.
This fast-paced class will offer 50+ simple tips and
techniques in fabrication and workroom procedures
to streamline your workroom operations and enhance
your finished treatments. Ann brings 16 years of her
own workroom experience plus two years of managing
a workroom of seven extremely talented sewers.
Topics will include a wide range of cutting, fabrication
and finishing techniques, Ann’s favorite workroom
tools, troubleshooting pointers and much more. The
best part of this class is that you will learn why each
technique is important and when to use it. Bring your
camera and sharpen your pencils.
Class: Capitalize on the Effective Use of Color Instructor: Kristine Robinson Code: 10B Class Topic: Design TrackD Class Level: BeginnerB Date/Time: Saturday September 27 - 8:30-11:30a.m. - 3hrs.
This class explores the Effective Use of Color when
decorating a home. The effect of color on our lives will
be discussed in relationship to history, our culture,
and our environment. Client examples will be shown
to explain color as a tool to solve decorating dilemmas.
Basic color theory will be discussed and color
psychology will be a big portion of the class.
Class: Twenty Things I Wish I’d Known When I Started My Business Instructor: Arlene Fjellman Code: 11A Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Sunday September 28 - 8:30-10:00a.m. - 1.5hrs.
This class is a compilation of those “Aha!” and “Duh!”
moments collected over the last 15 years of instructor
Arlene Fjellman’s professional experience. When
starting up your drapery design workroom, it takes
some time to learn those little shortcuts, what is
considered “standard” in the industry, and the most
efficient and professional ways to complete a treatment.
Arlene promises to put many of those into this
1 1/2-hour class and leave you excited and prepared
to go home and put them into practice. The class will
cover equipment purchases, workroom tools, simple
ways to cut and cover cording, reducing bulk, upholstering
dust boards, the 15-minute pillow technique
and many more daily tasks made easy. The class is
considered beginning level and will be the most helpful
to those students just starting their businesses or
wanting to increase efficiency.
Class: Out-of-the-Box Marketing that Gets Results Without Costing a Fortune Instructor: Suzanne Cox Hudson Code: 11B Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Sunday September 28 - 8:30-10:00a.m. - 1.5hrs.
This class is designed to expose participants to creative
but effective ways to market your services and
products. Instructor Suzanne Cox-Hudson will share
the seven years of her business. The emphasis is on
filling the pipeline with new clients and keeping it full
with repeat and referral business. This class is not a
laundry list of ideas. Instead Suzanne will show you
how to systematically market your business in the
way that best suits your personal and business assets
and addresses your current marketing malfunction.
Class: Get Inspired with New Designs Instructor: Ramon Hardy Code: 11C Class Topic: Design TrackD Class Level: Beginner to AdvancedB-A Date/Time: Sunday September 28 - 8:30-10:00a.m. - 1.5hrs.
Tired of swags and jabots? Tired of box pleated valances?
Tired of boring panels? In this class you will learn
how to gain inspirations to design unique and creative
window fashions. We will learn different processes
of how to use everyday architect and shapes to push
your creativity to the next level. You will see a live
demonstration of what goes into sketching a unique
and challenging window treatment.
Using basic pattern pieces develop your own ideas
for valance designs. We will discuss proportions, how
to adjust your pattern pieces for either board or rod
mounted valances, pattern placement on your face
fabric, how to make fast facings, and how to alter patterns
for diffi cult installations. If you are using published
patterns now with mixed results, this class will
teach you easy fixes for your problems. Bring your
questions and cameras!
Learn how to add a bit of pizzazz to the basic panel.
Play color peek-a-boo using grommets or tie-one-on
with scarf embellishments. Add skirts, valances, ribbons
and button details that will wow your customer.
In addition this class will discuss various pleat styles,
plus introduce some new pleats. Whether you want a
doubled pleat, a goblet/box pleat combo or other current
pleat styles, this class is for you. Turn box pleats
into pinch pleats or combine unlikely pairs to create
unusual panels. Make sure to bring your camera, as
many panel samples will be shown. Pre-requisite:
knowledge of how to make a basic pinch-pleated
panel.
Class: Learn the Art of Smocking Instructor: Cathy Tucker Code: 11F Class Topic: Workroom TrackW Class Level: IntermediateI Date/Time: Sunday September 28 - 8:30-10:00a.m. - 1.5hrs.
Smocking techniques have been used in the fashion
industry for many years. In recent years smocking has
been introduced into window treatments. This class
will teach you how to make a template to smock as
well as the use of smocking tapes to create beautiful
headers, lead edge bandings, tie backs, and embellishments
for pillows and bedding as well as many other
creative designs. Many samples will be shown.
This exciting class is jam packed with everything
from bedding basics: sizing of bedding, forms to use,
how to measure accurately, calculating yardages, and
matching patterns in seams, but also includes sources
for custom quilting, the how-to of making duvets, including
several options for closures and design, comforters,
bedskirts, shams, Euros, and décor pillows.
Installation tips will also be included. Bring your camera
for pictures of the many samples.
Class: Taking the Fear out of Kingston Valances Instructor: Lisabeth Martin Code: 12B Class Topic: Workroom TrackW Class Level: IntermediateI Date/Time: Sunday September 28 - 10:15-11:45a.m. - 1.5hrs.
Kingston valances look difficult, but they don’t have to
be. Find out how to recognize the difference between
Kingston valances, Empire valances, and Pick-up valances.
Learn how to change between a board-mounted
and pole-mounted valance styles. Also demonstrated
will be a no-sew version of the Kingston valance.
Take the fear out of creating these difficult treatments.
Pre-requisite for class: basic knowledge of swags.
Class: Detailing the Importance of Communicating the Terms and Conditions of Contracts Instructor: Cathy Tucker Code: 12C Class Topic: Business TrackB Class Level: BeginnerB Date/Time: Sunday September 28 - 10:15-11:45a.m. - 1.5hrs.
This class has been designed to help you construct your
own Terms and Conditions contract between workroom
and designer. This is a valuable tool in keeping
the lines of communication open and knowing what
the expectations are between both the workroom and
designer. CHF Academy Instructor Cathy Tucker will
also incorporate materials used in her previous class
on Communicating with Designer from a workroom
perspective. This class will cover areas such as the
responsibilities of inspecting fabrics, quoting, delivery
dates and many other topics which should all be detailed
in a Terms and Conditions Contract.
Tuffets and Ottomans are a great, inexpensive way to
learn upholstery and slipcover techniques. This class
covers how to build a simple tuffet and upholster it,
how to recover a tag sale find, and how to make slipcovers
for your new functional art piece.
Class: Qualify the Client & Control Your Future Instructor: Karen Hardy Code: 12E Class Topic: Business TrackB Class Level: Beginner to AdvancedB-A Date/Time: Sunday September 28 - 10:15-11:45a.m. - 1.5hrs.
Do you want that edge that will have a client choosing
you over a competitor? Do you want a higher closure
rate? Do you want the customer to stop trying to pick
your brain? You will learn what customers are really
looking for.
Class: Lighting and Accessories: Placement and Advantage Instructor: Kristine Robinson Code: 12F Class Topic: Design TrackD Class Level: BeginnerB Date/Time: Sunday September 28 - 10:15-11:45a.m. - 1.5hrs.
This class is a must for design and workroom professionals
who are looking to add lighting and accessories
to their list of services. Different types of lighting
will be discussed and examples will be shown to encourage
class discussion. Using accessories to their
best advantage will be a large segment of this class.
Effective placement through the use of grouping and
symmetry will be explored.
As a small business, are you overwhelmed with work
and wondering if and how to expand your business?
Are you debating whether to add equipment, hire your
first employee(s), or literally move your business? Are
you ready to grow? Ann will lead you through a selfanalysis
to establish why you are in business and what
you expect to gain from growth. From there, you will
explore your options for growth. You will learn how
to establish priorities around which you must center
your business and your potential growth. You will
learn some of the challenges, preparations and planning
that are necessary to achieve a successful business
whether or not you choose to grow.
This class will give you a thorough understanding of
the construction of all types of arched treatments.
Learn how to draw patterns for pinch pleat arched and
slanted draperies. Understand the dynamics of arched
Romans, and demystify the construction of arched
swags. This class is taught by award winning instructor
and workroom owner Carlette Cormier who is often
a featured speaker at workroom events through
out the United States.
"I just wanted to send a note of thanks for hosting the raffle for the
workroom table. I was just about to make one for my workroom. When my name
was called, I was actually standing in a booth buying a canvas cover. This
could not have come at a better time!"
Thank you so much, Brenda Wells
Winner of the Workroom Table at the Southern Design & Workroom Conference
in Knoxville,TN March 2, 2008
"Thank you for waiving my registration fees for the conference. If there
could be a silver lining to Donna Skufis' foot surgery and not being able to
drive, it's that I finally made it to a conference after hearing about them
for years. Your generosity was the extra push I needed.
I learned so much Scot Robbins and Amy Burton and Donna and Beth Hodges and
all the exhibitors.
I'm a big fan of the conference now and I do plan to return without the
extra incentive.
Thank you again!"
All the best, Jo Moore
“I learned so much, but most of all found I am much more qualified than I thought. I am
empowered to do more than I had hoped to and am looking forward to 2008. Thank you!”
– Sharon Kimmerle, Allentown, PA
Workroom
“Can’t begin to tell you what a wonderful time I had at the show in Valley Forge. I stayed
for 4 days and I can say that every class I took was a 100+. I hated to see it end.”
– Suzanne , Batavia, NY
Suzanne Interiors
“I can honestly say I have always walked away with more knowledge then I had previously.
A lot of great people, great topics, interesting products, and most of all new friendships
- Sewing sisters.”
– Herbie O’Keefe, Santa Fe, NM
Santa Fe Cover Up
"I have already used several of the techniques I learned at the conference on projects in our
workroom. They have made the end product even better. I would also like to take some of the
business courses offered. Even after 18 years in the business I know that there is more
I can learn."
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